Vibieffe commissioned us to produce their editorial campaign for the Salone del Mobile in Milan. The brief was precise - seven environments that could do justice to a collection of sofas, armchairs and lamps built to the highest standards of Italian craft. Seven living spaces, each shaped around the furniture itself. Rooms where light falls where it should, where cornicing and fireplaces don't decorate but anchor, where wood and fabric sit together without either one asking for attention. The challenge was creating images that communicate what the collection is before anyone has the words for it. That quality you register before you can name it. That Italian instinct for getting proportion, texture and atmosphere exactly right. Seven environments. One idea of luxury, stated without apology. Discover the collection.
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