BERTUCCI 1952
Creative concept · Product rendering · Close-up · IntegrationsCase Study
Catalog
Italy
Client
Porcelain stoneware and bathroom furniture
Services
Creative concept
Product rendering
Close-up
Integrations
Deliverables
Complete catalog for Salone del Mobile 2026
Context
How does a brand with over 70 years of history evolve without losing what makes it special?
Bertucci 1952 was born in Romagna, built on craftsmanship, material culture, and Italian design. Renewing the catalog meant one clear challenge; translating that heritage into a visual language that felt more contemporary and sophisticated.
Every image had to feel like quality at first glance. Tangible materials, finishes executed with precision, an elegance that’s unmistakably Italian.
Objective
We wanted every setting to showcase what defines the collection: the depth of porcelain stoneware, the shine of metal, the clarity of glass, the precision of the fittings.
That’s where the creative direction began. We built a series of contemporary settings with their own distinct look, bringing furniture, shower enclosures, and fittings together in one world, with materiality carried through in every detail.
At the same time, there was another challenge to solve. Producing a high volume of images without ever dropping the standard. So we designed a modular system of eight settings, built to host different collections, shift the framing, and swap products through integrations and close-ups.
Implementation
We built a multi-showroom. From that base, we worked every scene down to its materiality: stoneware, wood, glass, and metal, each calibrated with precision to preserve texture, scale, and finish.
The system let us change product, framing, and composition without rebuilding every scene from scratch. Each setting gave rise to new views, close-ups, integrations. The catalog stopped being a sequence of isolated images. It became one world, shown from every angle.
Result
44 images and one 3D animation, for Salone del Mobile 2026, the catalog, the website, and digital communication.
We presented the brand’s world with consistency, sophistication, and an identity that’s unmistakably Bertucci.
Ready to take your project to the next level?
Contact Real Rendering, your trusted rendering company, and find out how we can help you transform your vision into a stunning visual reality.
