PHOTOREALISTIC
CGI RENDERING

3D imagery and animation for furniture brands, ceramics and premium property

PHOTOREALISTIC
CGI RENDERING

3D imagery and animation for furniture brands, ceramics and premium property

It all starts with a question

As a CGI rendering studio specialising in high-impact visual content, we create hundreds of images every year for catalogues, international trade fairs and sales brochures. They are all made with care and with the utmost precision. That’s why we always start with the question that is at the heart of our work.

What do you want to communicate and how to do it?

In more than ten years of working with furniture brands and property developers, we’ve learned that the answer depends on who’s sitting across the table.

A furniture brand needs to keep its catalogue constantly up to date, with clear art direction and a faithful rendering of every material. A developer, on the other hand, is looking for a brochure and fresh creative formats to sell more effectively.

So before we model any space, we want to understand your market and where the images will be published.

A good render should do more than bring your idea to life. It should be part of a wider strategy, designed to get a clear message across to your client.

VICAL

Handcrafted furniture

RS BARCELONA

Nichetto

BERTUCCI

Bathroom catalogue

MONTENAPOLEONE

Milan

Why Real Rendering

We’re a 3D rendering company serving clients across the UK and Europe from our offices in Turin, Barcelona and Madrid. Over the years we’ve developed our own aesthetic and commercial approach. For every project, we put forward a creative direction and explain the thinking behind it.

To date, we’ve produced over 2,000 images for more than 100 clients, from brands to developers.

Behind these numbers is a production system built on four pillars.

  • Our in-house method, which shortens lead times and keeps costs under control without compromising on quality.
  • Dedicated art direction on every project, with framing and lighting designed around what your client wants to see.
  • Stills and animation guided by a single vision, for a campaign that stays consistent from the first piece to the last.
  • Industry knowledge. We understand what drives furniture brands today, from trade fairs to collection launches, and how an off-plan sales campaign works.

Watch one of our 3D animations

An animation takes you inside a space or shows a mechanism in motion, something a still image struggles to convey. Thirty seconds is all it takes to understand the project.

MaxiShowroom, our production method for brands

After years of working with furniture and ceramics brands, we developed a production method of our own, called MaxiShowroom.

We build a bespoke environment and divide it into smaller sets. Every piece of content for the collection comes from that single space, rendered flawlessly.

With the environment already in place, each new launch reaches the market faster. And as the collection grows, the cost per image keeps coming down, because the showroom stays with the brand as an asset.

A product with eight finishes to show in four different settings? It’s all handled from the same scene.

The result represents your brand accurately and reduces friction between production, catalogue and sales.

3D Rendering Services UK

Our 3D rendering services cover the entire visualisation of a project, from still imagery to animated campaigns.

Our clients are brands and developers who know how much imagery influences sales. When they choose a studio, they look for a team that understands the product and turns it into something exceptional.

Furniture brands (living, bathroom and kitchen) that need their catalogue finished in time for launch. With 3D, finish variations can be produced without a second photo shoot, and every product page becomes a sales tool.

Ceramic and porcelain tile manufacturers launching collections faster than traditional photography can keep up with. We take care of every detail so that the pattern and surface of each tile are reproduced faithfully.

Premium property developers selling off-plan. We create images and brochures that let buyers see their finished home, and that help present the project to prospective clients and investors.

What our clients say

Studio J. profile picture
Studio J.
1 year ago
Trabajo impecable, muy profesionales. Recomendable 100%
Response from the owner
1 year ago
Muchas gracias por tus palabras. La verdad que ha sido todo un placer trabajar juntos, y espero y deseo que podamos colaborar en muchos más. Comunicación muy fluida y proyecto de interiorismo super detallado y con mucho gusto que ha ayudado a desarrollar un muy buen proyecto.
Eric Blasco B. profile picture
Eric Blasco B.
2 years ago
Muy buen trabajo con total adaptabilidad a todo lo solicitado.
Response from the owner
2 years ago
Hola Eric ! Muchas gracias por vuestra completa confianza en nuestro equipo y esperemos poder colaborar pronto en otros proyectos.
Lluc Rabassa P. profile picture
Lluc Rabassa P.
2 years ago
La experiencia ha digido muy buena. Mucha disposición por su parte para que el proyecto salga bien. Muy atentos y cumplidores con los timings. Muy recomendable
Response from the owner
2 years ago
Hola Lluc ! Gràcies per el teu missatge i esperem poder colaborar conjuntament en altres projectes.
CLARA Di M. profile picture
CLARA Di M.
2 years ago
Profesionalidad y seriedad Encantada con el servicio
Response from the owner
2 years ago
Gracias a ti Clara por darnos la oportunidad de poder colaborar conjuntamente y poder ofreceros el mejor servicio posible.
PABLO RUIZ A. profile picture
PABLO RUIZ A.
2 years ago
Excelente trabajo realizado y en menos del tiempo que teníamos pensado, volveremos a colaborar en el futuro.
Response from the owner
2 years ago
Muchas gracias por tus palabras ! Ha sido un placer colaborar conjuntamente en este proyecto y esperemos poder colaborar en otros más !
Siesta H. profile picture
Siesta H.
2 years ago
Profesionales muy serios, comprometidos con la mejora continua y la buena comunicación y relación con el cliente.
Response from the owner
2 years ago
Muchas gracias por tus palabras y por confiar en nuestros servicios 🙂
IMPACT HOMES L. profile picture
IMPACT HOMES L.
2 years ago
Necesitábamos unas infografías para una promoción de viviendas que estamos haciendo en Villalbilla y buscando por internet encontramos a Real Rendering. No habíamos trabajado nunca con ellos y sinceramente acertamos en elegirlos porque tanto el trato como el trabajo ha sido de espectacular. Por supuesto, seguimos en contacto con ellos para siguientes trabajos. Les recomiendo sin ninguna duda.
Response from the owner
2 years ago
Gracias por confiar en nosotros. La verdad que salió un proyecto impresionante gracias a ambas partes por la muy buena colaboración y comunicación mantenida. Esperamos poder colaborar pronto en otros proyectos juntos.
Matias P. profile picture
Matias P.
2 years ago
La comunicacion, la capacidad resolutiva y propositiva fueron claves para el gran resultado que logramos. Muy eficientes y eficaces asi ocmo el trato profesional y personal. 100% recomendados! Muchas gracias RRE
Response from the owner
2 years ago
Muchas gracias por tus palabras. La verdad que después de tantas semanas de trabajo hemos desarrollado un muy buen trabajo juntos y esperamos poder colaborar juntos de nuevo.
Juan profile picture
Juan
2 years ago
Muy recomendables sus servicios. Las conversaciones y correcciones fueron muy fluidas y cumplieron el tiempo establecido con unas calidades excelentes.
Response from the owner
2 years ago
Hola Juan ! Muchas gracias. En Real Rendering mejoramos cada día para poder ofrecer el mejor servicio posible. Gracias por darnos la oportunidad de poder colaborar juntos 🙂

Barcelona

Calle Castillejos 424, 08024

Madrid

Calle de Garcilaso, 13, 28010

Turin

Via Canton Vesco 1, Ivrea (TO) 10015

Let's talk about your next project

Tell us what you need to present and when you need it. For a collection, it helps to see the products, and for a development, the floor plans. We’ll send you a tailored quote within one working day.