We set out to create a distinctive project in the heart of Barcelona, avoiding clichés of luxury and predictable formulas. At the same time, we wanted to build an identity that united modernity, history and a strong sense of belonging to a city as complex as it is vibrant. We embraced this challenge by presenting the project on the emblematic Avinguda Diagonal: a visual identity defined by style, coherence and the spirit of its setting. Barcelona is no ordinary city, it is character, memory and future. Each image needed to capture this with clarity and sensitivity. Noble materials, clean lines and crafted details came together in a composition with a clear urban character.
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