Overview
For an exclusive apartment in Madrid, Juana Design Studio asked us to turn a refined concept into a persuasive client-ready showcase. Plans and mood boards weren’t enough; the brief demanded a Visual narrative that captured light, materials, and flow.
Our team shaped the concept into an experience that reads as lifestyle, not just architecture—an editorial treatment suited to luxury Interior design audiences.
Client & Collaboration
Known for balance and meticulous detailing, Juana Design Studio values calm elegance and purposeful choices. We worked in tight dialogue with their team, aligning on palettes, textures, and atmosphere. Clear checkpoints kept approvals predictable while preserving the studio’s signature restraint.
Project Goals
Highlight natural light and premium finishes, open up the living-kitchen area for conviviality, and craft serene bedroom suites. Large glazed openings, tactile woods, and contemporary lines had to feel authentic, warm, and elevated—true to the address and the brand.
Approach
We built a high-fidelity 3D Interior to test composition and sightlines. Materials were calibrated with micro-tuned textures, including selective AI clean-ups to unify grain and sheen without losing realism. Lighting studies balanced day and evening moods to reveal depth and softness. Short social-first edits complemented hero views, giving the project a modern publishing cadence.
Outcome
The apartment’s qualities became instantly legible: proportion, contrast, and material quality. Content shipped as hero stills and short motion cuts for web, presentation decks, and launch posts—ready to support sales conversations and design approvals.
How We Built the Vision
- Architectural and aesthetic analysis
- Precision 3D blocking and refinement
- Natural/artificial lighting studies
- Targeted texture polish with AI assists
- Social-ready motion cuts alongside hero stills
FAQs
What makes your work persuasive for luxury clients?
We combine rigorous taste with restraint. Buyers see intent at a glance, and stakeholders align faster because decisions are explained by images—not paragraphs.
How do you use Rendering and CGI to reduce guesswork?
We start from an accurate 3D model, then refine materials and light to create a Photorealistic view inside a believable Photoreal environment. That credibility drives confidence.
Where do KBB Retail Renders fit for projects with kitchens and baths?
They’re ideal when cabinetry, stone, and fixtures must carry the scene. KBB Retail Renders spotlight finish continuity and hardware detail while preserving spatial logic.
What deliverables work best for launch?
Still Renderings and Still imagery for hero moments, plus 3D animation for rhythm and reach. Together they form 3D masterpieces designed for Powerful Marketing across web, social, and decks.
How does this translate to measurable outcomes?
Clients reported faster approvals and higher-quality enquiries once assets went live. The mix of Photorealistic CGI, Still Renderings, and 3D animation increased time-on-page and saved meeting time because the narrative was already clear.
Can you support multi-channel campaigns beyond architecture?
Yes. Our 3D renders are formatted for ecommerce pages, brochures, and pitch decks, and we supply cut-downs for reels and ads. As a 3D rendering company, we plan deliverables so the same core scenes fuel Powerful Marketing across markets without rework. We also provide layered files for post-launch adaptations.
